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Engaging artists, arts, and culture.
Regional, national, and international visitor destination travel.
Increased community and visitor commercial activity.
Elephant Parade generated an estimated 6,635,904 media impressions from its Las Vegas opening weekend debut.
Support from the artists and celebrities resulted in over 459,720,311 Instagram impressions throughout the exhibition.
Thousands of visitors increased hotel reservations, entertainment ticketing sales, and local merchandise sales at Resorts World and surrounding stores, restaurants, and venues.
Over the course of 6 months, The Elephant Parade appeared in over 500 outlets generating an estimated 205,718,952 of online, print and broadcast impressions. Multiple TV and radio stations covered the Dana Point Elephant Parade.
In addition to the outreach by the artists and celebrities in the Dana Point Elephant Parade, thousands of photos, selfies, and content surrounding the parade estimated millions of social media impressions.
Dana Point reported over one hundred thousand visits and re-visits enjoying Dana Point's multiple resorts, restaurants, and other attractions during the three month exhibition .
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